John Hyelee is constantly studying for more elegant beauty.

Pursuing beauty is a very natural thing, like human instinct. Traces of effort for beauty can be easily found in
ancient records, and even now we are investing a lot of time and effort to be beautiful.

  • Deep down to the skin

    Dr. Cho’s Dong An (Young Face) Recipe of Dr Cho IBS Lab resolves the
    fundamental skin issues by having highly functional substances that
    contribute to enhancing skin elasticity and minimizing skin pigmentation
    delivered through skin barriers deep
    down to the skin.

    Born at Dr Cho’s IBS Lab, JohnHyelee provides non-surgical solutions for
    anti-aging and various skin issues based on 20+ years of extensive clinical
    experiences and anti-aging research.
    Meet Dr. Chos’ beautiful skin theory today
    and experience the completion of pure skin health.

  • JohnHyelee, commitment to pure beauty

    The flip-side of the saying “beauty is only skin deep” is that "skin" is arguably
    the single most important element to complete a genuine beauty.
    Modern men and women go out of their way for skincare with a variety of
    efforts, including basic skin care in the morning and evening of hectic everyday
    life, esthetics and even dermatological treatment, hoping to enjoy positive
    impacts on their skin.

    Skincare specialists at Dr Cho IBS Lab have made R&D efforts for more than
    20 years to demonstrate that cosmetic products can go beyond regular cosmetic
    effects of beauty products in a non-surgical manner based on extensive research
    and clinical experiences and know-how.

    JohnHyelee is a highly functional derma cosmetic brand created with a belief
    that beauty begins with healthy skin. We have used the exclusive recipe of
    Dr Cho IBS Lab featuring non-surgical beatuty solutions and highly functional,
    hypoallergenic ingredients whose safety is proven

    JohnHyelee is committed to developing sophisticated derma cosmetic products
    designed to awaken the inner self-confidence as well as the skin beauty of our
    customers based on our genuine R&D efforts to build up customer confidence
    and trust.